These New Masks are the Best Kept Secret at the Drug Store

Face masks are definitely having a moment right now. The market is flooded with all different types that promise to cure every skin issue. (They also make great instagram photos, which I admit I am all too guilty of myself.)

With all the masks on the market, it's really confusing to choose the best one for you. There are just so many of them - traditional creams that dry, gels, papers, peel off's, and even magnetic ones. Plus, from all the clays to antioxidants to calming botanicals, you just don't know where to start.

I am fortunate to have access to some of the most expensive face masks available (rare ingredients also mean a big price tag). But are the more expensive masks really any more effective than drugstore ones? I decided to do my own investigation.

My biggest issue with inexpensive face masks available at the local drug or Sephora are that they are made of paper. These are basically specially formulated paper of cotton soaked in an active ingredient. Sure, you can get a mask for $6, but I found that the paper was firm and would not stick well to my face. Apparently, I have a small face and the holes for my eyes and mouth were just not in the right place for me. Overall, I found them difficult to use.

Enter the brand new Neutrogena hydrogel face masks. These are the first hydrogel masks available at your local drugstore at really reasonable prices (we are talking under $3). Hydrogels are thick, jelly like sheets that are flexible so they mold directly to the shape of your face. To me, this is a huge advantage over paper. What’s even better about these Neutrogena masks is that it is a bikini! It comes in 2 pieces, one for the top and one for the bottom half of your face so it truly is a one size fits all. Small face. No issue. Problem solved.

They have three different types, extensions of the skin care lines they currently have available. (One for hydration, another for deep cleaning, and the last for brightening). Since the weather in New York continues to be cold and dry (even though we are already technically in Spring), I opted for the Hydroboost Mask. A little hyaluronic acid always makes the skin better, right?

So what's the verdict? The mask was super easy to apply, not irritating, and it left my skin feeling soft and plump. The best part is that when I sat up straight, it did not fall off my face, so I could sip my champagne while watching The Real Housewives of New York.

The derm wife approves.